Podcasts. Do They Really Generate Leads In The Healthcare Industry?

Podcasts have grown in popularity in recent years largely due to their increased accessibility and easy to consume content. The number of podcast listeners has grown exponentially over the last ten years. For instance, Apple had 7 billion podcast downloads in 2014, but the number grew to over 50 billion in 2018. Healthcare professionals and marketers have recognized their potential and are using podcasts in their marketing strategies.

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