Including SEO in your web design is almost as important as the design itself. But the goal of SEO is not only to allow you to be found by the search engines but also rank the page relevance so that you appear at the top of the search engine results. In an ideal world, you should focus your attention on an organic search strategy during the web design strategy phase. The process of optimising your website for SEO is not a one-time thing, so it helps to get ahead by including it in the strategy of your initial web design.
Building SEO into your web design can be the easiest way for people to find you through search. SEO is a long game. And it can take months for you to see any return on your initial SEO efforts, but when it pays off, it really pays off.
Think about how you want your customers to find you. What would you type into a search engine to find your business website or page? Keyword research allows you to understand where your website traffic comes from and enables you to build a clear plan for SEO in your web design.
You discovered the keywords during the brainstorming phase, now it’s time to make them work. Top keywords are general and common phrases and are often used for local businesses with location +service or location+product. Long-tail keywords are longer search phrases, used to find specific information. They are often questions or relate to sub-services that you may offer. On top of using top keywords and long-tail keywords, variations or synonyms account for a natural boost to your website’s SEO.
Write, write and write
Writing content for a website may seem like an easy task. But it is very different from writing a brochure or business proposal. Using an SEO approach to web design, writing great content is crucial. Writing relevant yet unique content for each page of the website can be a difficult task. Along with your list of keywords, using variations and synonyms of your keywords can help make your website content appear.
Add a blog page
Another way to help your website rank well in search engines is by adding a blog page and contributing to it. Use your blog page to add more detail to topics that are broadly covered in other pages on your website.
If you already have a website, there are a number of tools that you can use to help when it comes to creating an SEO friendly website. And the great news is, you don’t need a new website to benefit from implementing some SEO strategies. You can use all of the above tips to improve the content on your current website in order to be found by search engines. Our favourite tools for keyword research and your website’s current performance are:
- Google Analytics
- Google Search Console
By integrating your SEO strategy with your web design strategy it can help tackle many performance objectives and save you a lot of time and expense after your new website is launched.