The Australian healthcare providers industry had a $122.2 billion revenue flow in 2019, reflecting a 5.3% compound annual growth rate between 2015-2019. But could there be a way of improving these statistics even higher going forward? The answer lies in leveraging technology to establish actionable measures to realise sustainable lead generation.
Unfortunately, many healthcare provision centres, medical experts, medical device/equipment manufacturing companies, and B2B healthcare givers don't understand what generating quality, long-lasting leads entails. This is mainly due to a lack of relevant resources, expertise, or time to execute a medical marketing plan.
For that reason, we decided to come up with a comprehensive guide on the best healthcare lead generation strategies that can transform your business in just 24 hours. Scroll down to understand each strategy, plus additional tips that, when implemented correctly, will guarantee a steady flow of leads in your medical practice.
The present social media statistics are mind-blowing. With billions of people using various social media platforms world-over, understanding how you can leverage them to market your health business is overly essential. Promoting and sharing your health services and products on social media is a hassle-free way of generating quality leads.
And not only that; the platforms can also help you boost conversions and expand your client scope because you'll be engaging and interacting with people who have shown interest in your services by following your account. Here are some actionable tips on how you can use social media to boost medical leads:
As a primary marketing platform, your medical website must portray that you're an industry leader and mirror your services as exceptionally as possible. You can optimise the business website by keeping it:
Are you a healthcare practitioner in a local hospital, B2B healthcare centre, or clinic? If yes, then local SEO should be your lead generation goldmine. By conducting a quick "near me" or "your field" Google search, you'll find detailed local jurisdiction map listings underneath, plus a few paid ads on top. But that invaluable information doesn't just come from the blues. It takes commitment to proven local SEO practices like Google My Business, which you can optimise extensively by filling out:
This mostly applies to social media marketing campaigns. When using such platforms as Facebook, Instagram, Twitter, or LinkedIn to generate medical leads, you want to assess your endeavours and verify whether you're making progress.
Below are some social media metrics you can track to enhance your impact and results:
So it all boils down to strategising the use of social media, optimising your medical website for lead generation, leveraging local SEO, and assessing your impact and results. Remember, these are just the basic, most straightforward, and fastest ways of boosting healthcare lead generation; there are other inbound techniques that you can also twist to your advantage.
Are you a healthcare business owner struggling to enrich your medical services and client base? Don't worry; we can help.
Book a free 15-minute phone call with Modern Visuals to discuss how to grow your business through evidence-driven marketing.